OBM – 13.10.2020 @ 5.30pm
Organisational Behavior Management
“One of the most important lessons we learned in the past 30+ years of ITSM is that delivering and improving IT services is mostly a ‘people thing’.
More specifically: it is an Attitude – Behavior – Culture – thing. We all know that the right ABC are the prerequisite for delivering and improving IT services.
We have to deal with questions like:
- how do we achieve sustainable behavioral change?
- And how can we prove that behavior has changed in the right direction?
- How do we prevent ‘old behavior’ to recur?
Fortunately there is an answer to these type of questions. In this webinar we will briefly introduce you to Organizational Behavior Management (OBM).
And although the word “management” is in the name, OBM is NOT about manipulating or changing people. It is about analyzing and changing the environment in which people are performing.
The COVID-19 pandemic demonstrates that environmental changes quickly lead to behavioral change.
In this webinar we will address the following topics:
- The 3 main pitfalls you should avoid
- The 4 strategies for influencing behavior
- The OBM protocol – the 7 step approach.
We hope to meet you online!”
Robert den Broeder
Who is Robert den Broeder
“Modern management practices and management philosophies all emphasize the importance of behavior and behavioral change in improvement initiatives and change processes. With this book, I want to connect to what best practices and management philosophies all emphasize: service, changes and performance improvements are mainly about people’s behavior!”
Robert den Broeder (1963) has a background in IT and service management. After his Bachelor education in Alkmaar, he worked in various roles and (interim) positions in various companies and organizations. Robert has been providing service management training since 1999. In 2007 Robert founded his first company Trigono B.V. In 2019 he started the company OBM Dynamics B.V. together with business partner and friend Joost Kerkhofs. Robert has a number of service management publications to his name and provides lectures and workshops in the field of OBM. Robert has co-written in other books in the past, including “VeriSM ™, a service management approach for the digital age.“
The publication of the book ‘OBM, an introduction’ makes Robert the first person in the Netherlands to complete the OBM Expert training at the VU University in Amsterdam. Robert is always happy to train and coach people who want to understand and apply OBM.
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